Within the frame of cooperation between Genpa and D&R, the setting up of Genpatech outlets in D&R shops will start from November 2006. The number of Genpatech’s initially launched at four outlets consisting of D&R Erenköy and Suadiye in Istanbul, and Kavaklıdere and Kızılay in Ankara will continue to grow in the coming days. Cooperation with D&R will enable the Genpatech concept to advance the business partnership with Boyner and YKM in the retail sector and provide a new sales channel to reach customers.

As a member of the Doğan Medya Group, D&R; was founded in November 1996 and opened its first shop in May 1997 in Erenköy. With a total of 60 shops located in Istanbul and various provinces throughout Turkey, D&R continues its market leadership in the sector. D&R; lays claim to be the only Turkish retail chain presenting a broad range of entertainment products in a modern and leisurely atmosphere, complete with by-now-traditional Signature Days, as well as café areas, leisure stations, reading niches, parties, galas, product launches a.o. which place it beyond the classic shop concept.